Innovation is when a solution or offering satisfies the needs of the consumer, is technically feasible, and is business viable. At the Design + Innovation Lab, as the guiding post for our process.
Our human-centered approach begins with understanding people through research methods like ethnographic studies, Jobs To Be Done, and strategic surveys. This helps us identify unmet needs and evaluate the business potential of each opportunity.
We then use lean methodologies, such as prototyping and MVPs, paired with consumer feedback, to refine ideas and minimize risk. Each iteration allows us to quickly discard ineffective ideas and strengthen promising ones, ensuring a high level of confidence by the time we invest in a fully functioning MVP for testing.
What can we do for you?
Whether you need help identifying a new market, performing consumer research, or developing a product or technology, our team of young adults, with guidance from our skilled professionals, are ready to dive into your projects. We are here to help you effectively and efficiently meet your business goals.
Capabilities
Thought Leadership and Innovation Strategy
Elevate your team's potential with our expert-led consultancy, workshops, and project leadership. Our seasoned professionals will guide you through a proven, dynamic process that consistently delivers innovative solutions for you and your customers. Let us empower your success and drive meaningful results.
Front-End Innovation with Ethnographic and Quantitative Research
Discover new markets and uncover impactful user insights with our in-depth ethnographic and quantitative research. We'll help your team identify key opportunities and need areas, empowering you to make informed, strategic decisions that drive innovation.
Experience Design
We handle everything from UX/UI design to comprehensive research, delivering a complete, user-centered solution tailored to your needs. Let us craft an exceptional experience that sets your brand apart.
Engineering, Prototype & Product Development
Harnessing the latest technologies and guidance from our skilled faculty, our team is ready to support you with everything from 3D modeling and IoT devices to automation, software development, and more. Whether you need help from concept to prototyping or all the way through to production, we're here to turn your ideas into reality.
Automation and Robotics
From simple pick-and-place systems to advanced vision-guided AI robots, we're here to help you achieve your automation goals. Whether you need to enhance line efficiency or develop a complex system beyond your current capabilities, we've got the expertise to make it happen. This is our specialty.